Ana Say Yes is an integrated advertising campaign we created to launch Nativox in Spain. Available for iPhone/iPad, Androids and web, Nativox is a new method that helps ESL (English as a Second Language), students speak better English.
Ana Say Yes is a public petition asking Ana Botella, former Mayor of Madrid, to become the new spokesperson for Nativox. Why? Ask any Spaniard.
Mrs. Botella gave a speech in front of the Olympic Committee to pitch Madrid as the perfect city to host the Olympic Games in 2020. Ana spoke in English with such a thick accent that her speech spread like fire, becoming a overnight YouTube sensation: https://www.youtube.com/watch?v=SluVUMq0Q4g
Ana’s most commented words were “A relaxing cup of café con leche”, a quote that became the funny emblem of her speech.
So Nativox felt like a very appropriate way to really help Ana improve her speaking skills in English.
The literal translation of Ana Botella in English is Ana Bottle, so we sent her the petition inside an exclusive glass bottle that we crafted for her and that reads ‘Ana’ in the outside. We produced the video above showing the making of the bottle as a voiceover brings up the famous speech to Ana in a very ironic way.
Since the makers of Nativox are based in San Francisco, the bottle needed to be shipped from the city of the Golden Gate Bridge to Madrid. Crossing the Atlantic Ocean is quite a ride, so we encouraged people to push the bottle via Twitter.