No, we don’t sell puppies.

We are a multicultural hybrid creative agency/production shop working on unleashed ideas for a better world.

We embarked on this project in 2012 with an honest mission in mind: to merge who we are with what we do. Although it might sound a bit hippie and idealistic, we all know that many people are dying to be able to make this connection in their lives. But they don’t. The reason? We live in a world ruled by complacency. In June of 2013, a Gallup study revealed that 70 percent of Americans are unhappy at work. And they keep doing what they do. For many reasons. We founded Free Range Puppies to be part of the other 30 percent.

The equation is simple and applies to every single human being: When your work is a reflection of who you are, you are happier.
And happiness brings along creativity. Otherwise, ideas simply stop roaming around and start getting caged. Fenced and contained in many manners.

So, if you take a look at our portfolio, you’ll see that Free Range Puppies are a a mixed-breed of filmmaking, advertising and programming canines sprinkling their love for storytelling across projects that stand up for a better world. People with hearts; proposals with soul and brands that bring meaningful things to our lives. All this makes us thrive. Or flow, as Hungarian psychologist Mihaly Csikszentmihalyi would say.

Why puppies? Well, they are absurdly brave and curious.

Fran Guijarro


Co-Founder / Creative Director

Among many others, there are three remarkable characters that have made a big impact on Fran’s career: a sympathetic account supervisor, a brilliant creative director and a unique homeless man.

More info about Fran

In 2003, Fran stepped into the ad world making a big mistake. He was an intern account executive at CP Proximity Madrid, where he sent an unintended email to a client containing an Excel sheet with all the production profit margins charged by the agency for the past two years. Marta, the Account Director CCed in the email, didn’t yell at him. Instead, she kindly asked Fran to fix the problem. His reaction was to send over thirty emails in a row to the same client and to follow up with a phone call in which Fran said: ‘Hey, the agency just got a virus that is being massively forwarded to all of our contacts. Please, delete all my emails from today and you’ll be fine.’ And so did the client, including that first email with that damn Excel sheet. This was Fran’s first creative brief. Handed by Marta.

The anecdote spread like wild fire at the agency, and the senior copywriter of the team (Fede Maciñeira) started feeding Fran some under-the-table creative work. A few weeks later, ‘Pach’ -the Executive Creative Director at the time- offered Fran a position as a junior copywriter encouraging him to pursue a creative career. Fran would end up being promoted to Associate Creative Director at age 24 and contributing multiple recognitions to the most awarded direct marketing agency in the world in 2003 and 2006. This was Fran’s first milestone. Led by Pach’s creative guidance.

In 2007, and supported by laCaixa Full Scholarship Program, Fran arrived to San Francisco to complete an MFA in Copywriting at the Academy of Art University. He was nominated for Valedictorian, graduated with Cum Laude honors and was selected as “Copywriter of the Year” on two occasions. His work scored at Clio’s, D&AD, Addys and at the prestigious AAU Spring Show for three years running: 2008 (Gold TV, 2008), 2009 (Gold TV) and 2010 (Gold Integrated). While attending classes at AAU, he completed an internship at Venables Bell & Partners and was hired as an Associate Creative Director by the prestigious multicultural ad agency Alma DDB, where he handled The Clorox Company and McDonald’s accounts. He also received the first CEO’s Echo Award for Social Action for his iHomeless digital platform, which he developed as part of his final thesis at AAU.

All sort of good things happened to Fran since he arrived to San Francisco, but the best was to cross paths with a homeless man named Moses. He sparked an unbelievable true story that would end up embarking Fran on a socially-committed and award-winning filmmaking career. This was Fran’s first awakening as a human being. Powered by a street mentor.

It’s because of Moses, that Fran became a Free Range Puppy, that is, a creative eager to change the world. He also works at the Academy of Art University, where he tries to teach the same things he learned from Marta, Pach and Moses.

Juli Lopez


Co-Founder / Director of Photography

Juli would like to think that his career is more of a story that you tell than a career per se, maybe not, but let him believe it anyway… A story of coincidences and choices that reveal that the path is more important than the result.

More info about Juli

He found his first bone when he was digging for information in a conference about the excellent work that Cola-Cao was doing internationally… As the speaker and International GM was leaving, the 18 year-old approached him and asked if he could intern with Cola-Cao that summer. To Juli’s surprise, the GM replied with a ‘Where do you want to go? Poland or China? And the adventure started there. China was “full of Chinese”, as his grandmother told him so eloquently before he departed. And to his surprise, Chinese puppies were no different than Spanish, Arab, Japanese, Indian, Mexican, Italian, American, French, Brazilian puppies. They are just puppies with fear, love and lots of thirst for knowledge.

So his path took him to poke his nose in many places: UK, USA, France, Italy, Belgium, Andorra, Switzerland, Turkey, Japan, Morocco, Egypt, UAE, Venezuela, Brazil, Chile, Argentina, Bolivia, Guatemala, Colombia, Peru, Mexico, Panama, Costa Rica, El Salvador, India, Nepal, Thailand, Malaysia, Bali, Australia and Canada, to be concrete.

He also had to try and smell every job that came around, a bone is a bone… International Business Manager, Waiter, Cook, Restaurant Manager, Catering Manager, Tour Guide, Hotel Concierge, and Cinematographer… The truth is that he was always looking, listening, tasting touching and smelling everything, but mostly looking. He liked to learn too: Undergrad In Business and three Master’s Degrees, in International Business, Culinary Arts and Cinematography.

Which bring us to here and now, San Francisco, California, the sweet smell of the ocean and fresh flow of ideas for a puppy to thrive. There he met Fran, a restless puppy looking for a cinematographer to film a short documentary titled ‘Mexican Cuisine’, which ‘coincidentally’ seemed to bring many of Juli’s backgrounds together, including film and food. So Juli said ‘yes’ to Fran. Little did they know that this short film would end up becoming the genesis of Free Range Puppies.

After working as a Cinematographer at the advertising agency Goodby, Silverstein & Partners, creator of the famous campaign “GotMilk?” and named Agency of the Decade by Adweek Magazine, he is a full time Co-Founder, Cinematographer and Producer at Free Range Puppies where with all the Puppies are working on a bunch of unleashed ideas for a better world.


Producer & Creative Strategist

Diya was born and raised in Kolkata, India. She grew up in a family with academic conviction about the intrinsic value of education and the deep sense of satisfaction and fulfillment that arise through its pursuit.

More info about Diya

After finishing high school, she decided to move to Mumbai, 2000 kilometers away from home, to pursue an undergraduate degree in Economics at The Sophia College of Mumbai.

Then, she joined a world-renowned advertising and media company called Mindshare. At this time, the dynamics of the media world caught her attention.

Life took Diya to San Francisco, where she completed her MFA in Creative Strategy at the Academy of Art University.

San Francisco gave her the opportunity to expand as an artist, a thinker, and most importantly, a human being.

This is exactly where she started getting involved in several film projects and working at Free Range Puppies. Diya has already produced her first short documentary, titled The Mural, and is producing Moses’ film.



Senior Art Director/ACD

Jorge Luis Morejón, a.k.a. MORE, was born and raised in Cuba. After completing his studies in Graphic Design in La Havana, he moved to Spain to kick off his career.

More info about Jorge

He landed a job as an Art Director at CP Proximity Madrid, recognized as the most awarded direct marketing agency in the world in 2003 and 2006. After scoring numerous awards at advertising festivals, he was promoted to Associate Creative Director, a title that he carried when he ended up working for Orbital. More has worked for clients such as Real Madrid C.F., Nivea, Toyota, Chrysler, Mercedes, Barclays Bank and Teka, among others. Married and father of two kids, he is a big fan of Atlético de Madrid Football Club, and a very talented fine artist. He paints, draws, sculpts and builds anything you can imagine.


Brand Director

Will´s story kicks off in Northern Spain where he was raised and where he studied advertising. His motivation was the belief that a good use of communication is a powerful tool and can potentially help people, companies and the world itself.

More info about Will

After he finished university, Will flew off to Barcelona where he worked at Y&R as an account executive learning how to manage campaigns and projects for client Danonn (He worked, among others, for Actimel and Danacol).

His next step took him to London where he worked for worldwide agency Draftfcb where he worked on global campaigns for Kraft (Oreo, Chips Ahoy and TUC) and Beiersdorf (Nivea for men). He grew into an account director and learnt to work with many cultures as well as the British. The opportunity to work with Europe, America, Asia and Middle East taught him that all human beings, here and there, we share the same basic values and goals in life.

Will moved on to the award winning agency Wieden + Kennedy (WK) where he led global accounts for Nestea, Fuze Tea (Coca-Cola) and Lurpak (Arla´s butter brand) awarded with 2 Cannes Lyons. WK taught him how to always aspire for creative excellence and the importance of integrity and a strong culture in life and at work.

After more than 8 years in London, Will decided to take a complete different direction and left Europe to travel solo across Latin America for 16 months. His motivation was to take a break, learn new things and find the inspiration to work on projects with soul that can help others.

And it was in the middle of the Andean mountains where Fran and Will got together and decided to create a bridge between San Francisco & Barcelona uniting their strengths to make projects that can make the world a little better.


Brand Strategist

When Diana was 5 years old, her father asked her what she wanted to be when she grew up. Surprisingly her answer wasn’t predictable. She didn’t want to be a singer, an astronaut or a hair stylist. Diana wasn’t sure of whom she wanted to be, but she was definitely assertive about what she wanted to do: Think.

More info about Diana

Unknowingly, the littlefive-year-old Diana had figured out how her future was going to look like. She had many different jobs with diverse functions,but with a common denominator: Creative Thinking.

Diana started her career where most people want to end theirs, in a multinational. She was fortunate to work extensively on the rebranding of the prestigious telecom brandAmena to Orange, with France Telecom.

She learned a lot and enjoyed it even more. Diana came across a renowned ad agency that was looking to hire a Creative and somehow she was serendipitously ‘discovered’ by that agency.

At Shackleton she met brilliant people and worked onhigh profile accounts like Vodafone, Caja Madrid, BMW, Paypal, Google, Sanofi, Coca Cola, Action Against Hunger (ACF International), MTV, and she did not miss any of the parties;the ones celebrating being the Agency of the Year (five years in a row),and many others.

The most important thing she learned was that creativity is not an ability, it’s an attitude. Attitudes spread because they inspire other people. So when she left the agency she decided to write a book called “Inspiritismo” (Inspiritism), with the intention of telling the world that creativity can be used for a lot more than to make commercials.

Diana’s publisher didn’t make much effort to promote her book. She took things in her own hands and reached out to her friends to connect with inspirational individuals to share her book. That’s how Diana got introduced to Fran, the co-founder of Free Range Puppies.Many “coincidences” led them to collaborate on various projects and a strong bond developed.

A bright-eyed 85-year-old man told Diana once that happiness resides in finding beauty in everything around us. If it cannot be unveiled, then it needs to be created. Diana cannot think of a better place to create that beauty than at Free Range Puppies.


Project Manager

Maria is working as a supporting project manager and production intern at Free Range Puppies, an impact-driven creative agency in San Francisco.

More info about Maria

Maria was born in a little city in the north of Spain, Vitoria-Gasteiz. She grew up in a big family with a small house full of laughs, screams, people and love (the screams were more common tough). Growing up, she was educated with strong values that determined her choices in life, always surrounded by art, cinema, books and music.

Because the stories of her childhood were so nurturing to her, she studied Film and TV in University of Navarre, where she learned the importance of storytelling in our daily lives.

During her studies she co-produced many projects and documentaries. But the two documentaries that will forever stay in her heart are “Beneath the Trees”, a documentary about ancient storytelling traditions in Ireland, and “La Quinta” a documentary in Spain about the challenge of a young orchestra to play one of the hardest piece of Tchaikovsky.

After finishing her degree her fascination with new cultures brought Maria to Oxford, where she worked in video production company ChalkStar Films.

There she worked in an amazing project hunting new musicians for a Youtube music video channel, Oxford Couch Sessions.
She then returned to Spain, only to prepare for her next adventure that brought her to San Francisco where she is living one of her dreams.