He found his first bone when he was digging for information in a conference about the excellent work that Cola-Cao was doing internationally… As the speaker and International GM was leaving, the 18 year-old approached him and asked if he could intern with Cola-Cao that summer. To Juli’s surprise, the GM replied with a ‘Where do you want to go? Poland or China? And the adventure started there. China was “full of Chinese”, as his grandmother told him so eloquently before he departed. And to his surprise, Chinese puppies were no different than Spanish, Arab, Japanese, Indian, Mexican, Italian, American, French, Brazilian puppies. They are just puppies with fear, love and lots of thirst for knowledge.
So his path took him to poke his nose in many places: UK, USA, France, Italy, Belgium, Andorra, Switzerland, Turkey, Japan, Morocco, Egypt, UAE, Venezuela, Brazil, Chile, Argentina, Bolivia, Guatemala, Colombia, Peru, Mexico, Panama, Costa Rica, El Salvador, India, Nepal, Thailand, Malaysia, Bali, Australia and Canada, to be concrete.
He also had to try and smell every job that came around, a bone is a bone… International Business Manager, Waiter, Cook, Restaurant Manager, Catering Manager, Tour Guide, Hotel Concierge, and Cinematographer… The truth is that he was always looking, listening, tasting touching and smelling everything, but mostly looking. He liked to learn too: Undergrad In Business and three Master’s Degrees, in International Business, Culinary Arts and Cinematography.
Which bring us to here and now, San Francisco, California, the sweet smell of the ocean and fresh flow of ideas for a puppy to thrive. There he met Fran, a restless puppy looking for a cinematographer to film a short documentary titled ‘Mexican Cuisine’, which ‘coincidentally’ seemed to bring many of Juli’s backgrounds together, including film and food. So Juli said ‘yes’ to Fran. Little did they know that this short film would end up becoming the genesis of Free Range Puppies.
After working as a Cinematographer at the advertising agency Goodby, Silverstein & Partners, creator of the famous campaign “GotMilk?” and named Agency of the Decade by Adweek Magazine, he is a full time Co-Founder, Cinematographer and Producer at Free Range Puppies where with all the Puppies are working on a bunch of unleashed ideas for a better world.