Case Study

Asevi is a Spanish manufacturer and marketer of cleaning products. We created and produced this integrated campaign for Asevi Mio, a scented floor cleaner that reflects real homes in Spain, not the ones that cleaning products always show on TV.

The campaign is comprised of four TV spots, four print ads and a digital idea that will be launched in September of 2015.

hogaresasevi.com

Tv Spots

Print Ads

Headline: Home, sweet* home. *There are also salty, bland and spicy ones.
Tagline: Asevi Mio, the real reflection of a clean floor.

La Familia, Asevi

Headline: Home is not what your TV shows you. It is what’s in front of your TV.
Tagline: Asevi Mio, the real reflection of a clean floor.

Gays

Headline: The typical home is just a topic.
Tagline: Asevi Mio, the real reflection of a clean floor.

Asevi

Headline: The Spanish Language Academy’s dictionary defines ‘home’ as a ‘group of related people living together.’ Then, those of us who live alone… Where (the heck) do we live?
Tagline: Asevi Mio, the real reflection of a clean floor.

Asevi

Headline: There’s no home more cliché than one comprised of a dad, a mom and a little kid.
Tagline: Asevi Mio, the real reflection of a clean floor.