Case Study
Asevi is a Spanish manufacturer and marketer of cleaning products. We created and produced this integrated campaign for Asevi Mio, a scented floor cleaner that reflects real homes in Spain, not the ones that cleaning products always show on TV.
The campaign is comprised of four national TV spots, four print ads for magazines, direct marketing, social media and a microsite.
Tv Spots
Print Ads
Headline: Home, sweet* home. *There are also salty, bland and spicy ones.
Tagline: Asevi Mio, the real reflection of a clean floor.
Headline: Home is not what your TV shows you. It is what’s in front of your TV.
Tagline: Asevi Mio, the real reflection of a clean floor.
Headline: The typical home is just a topic.
Tagline: Asevi Mio, the real reflection of a clean floor.
Headline: The Spanish Language Academy’s dictionary defines ‘home’ as a ‘group of related people living together.’ Then, those of us who live alone… Where (the heck) do we live?
Tagline: Asevi Mio, the real reflection of a clean floor.
Headline: There’s no home more cliché than one comprised of a dad, a mom and a little kid.
Tagline: Asevi Mio, the real reflection of a clean floor.
